Page 11 - YGS Connect - Winter 2021
P. 11

Versant Health                          Dreumex                                 Zeno Group
        Versant Health is a national vision     Dreumex USA is located right here       Zeno Group is a national public
        health plan provider. During 2021,      in York, with its corporate office in   relations firm. We’ve done several
        YGS has produced multiple videos for    Oss, Netherlands. The company has       Hershey projects for them and
        the company, starting with remote       been a leading manufacturer of          recently assisted with the creation of
        recording during the pandemic for       innovative, heavy-duty hand cleans-     two unique co-branded media mail-
        a broker testimonial series (we put     ing and hand care products for          ers: one for Hershey + The Hallmark
        web cams, microphones, and other        more than 70 years. YGS has been        Channel and one for Crest + UOMA
        items in kits that were sent out to the   working with Dreumex on a B2B         Beauty. It’s certainly a feather in YGS’s
        brokers). In October, we filmed on      brand awareness campaign that           cap to be working with such recog-
        location at the Versant Health corpo-   includes a series of 15 blog articles,   nizable national brands!
        rate offices. One specific campaign,    custom infographics, enewsletters,
        the Medicare Advantage Vision Plan,     industry-specific product sheets,
        included a custom landing page,         online/print ads, and additional
        16 blog articles, enewsletters, and     dealer-specific outreach.
        custom infographics, along with an
        explainer video and LinkedIn social
        media video ads—most of which were
        produced in-house!


                                                Hershey                                     As this area of our business
                                                This is a company that needs no intro-      continues to grow, YGS
                                                duction. We continue to do a wide           is excited to evolve right
                                                variety of projects for Hershey includ-     along with it. Stay tuned
                                                ing some very large environmental           for some exciting develop-
                                                graphics projects for the Tech Center       ments coming next year
                                                Lab, Annville’s Fulfillment Center, and     as we create a new, fully
                                                a facility located in Boise, Idaho.         branded agency identity.





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