Page 10 - YGS Connect - Winter 2021
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A/PS
A GENCY
Agency of Change Aetna
The Agent Appreciation Kit was
A look at how far we’ve come developed for the Aetna Medicare
and where we’re going Retail Sales and Strategy division,
which is sent as a gift to agents
GS has experienced steady hitting a sales goal. We were
growth in the service of the tasked with coming up with a
Y corporate side of our business, new theme and keeping the
and 2021 was a banner year. From value of the kit’s components
brand strategy to marketing cam- under $15. Our design team
paigns to messaging development, landed on a concert theme with
YGS has been offering more and more the tagline of “U Stand Out.” The elements of the kit were a letter, VIP
services to an increasing array of backstage pass, badge holder, and Bluetooth speaker. What the client
industry verticals in the corporation really liked is how the kit components are versatile enough to be used
space. Here’s a look at some of our at their in-person Medicare events.
most valued corporate clients and the
impressive, ever-expanding body of In addition, YGS worked with Aetna on their social media strategy and
work we’ve done with them. deployment in support of the Medicare Support Center.
10 WINTER2021
