Page 12 - YGS Connect - Winter 2021
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MEDIA SALES
An Eventful Year With Event Management
Adapting to the pandemic and getting ready to return to normal
rom July through December 2021, YGS provided We continue to see growth in the popularity of digital
event management services to two live events and advertising. The team is working hard to implement
F one virtual event. Through this work, we were able to new digital offerings that drive revenue for our cli-
help more than 100 companies connect with over 2,000 of ents and give advertisers the brand awareness they
our association clients’ members and generate nearly are looking for. So far, we’ve found great success: Our
$1 million in revenue for those clients in exhibit, spon- sponsored eblast product has delivered nearly $1 mil-
sorship, sponsored education, and other product areas. lion in revenue in 2021!
Additionally, YGS was able to generate more than $21,000
in event management revenue. The first six months of 2022 On the whole, while many of our spring and summer
are looking to be equally busy with three live events sched- client events could not be held live, we were able to
uled to take place in February, March, and May. attend 11 live events in 2021. Going into 2022, our clients
and attendees are excited to get back to live events.
Challenges and Triumphs Clients are navigating their new normal in many ways,
The media and events sales team went into 2021 opti- such as by having attendees indicate their comfort
mistic that the impact of COVID-19 on our clients’ events levels around other individuals on-site so that attendees,
was behind us. As we had hoped, clients are seeing exhibitors, and sponsors can get back to business safely.
success with establishing their own set of COVID-19 We are proud to say that our exhibitors and sponsors
and social distancing guidelines for their live events. have given overwhelmingly positive feedback about
This gives attendees and vendors alike the opportunity their experiences this year, and we’re excited to see
to plan ahead and get the most out of every event. what 2022 will bring.
12 WINTER2021
