Page 7 - YGS Connect - Winter 2021

— 2 0 21 BY THE NUMBERS* — All About Balance
The YGS specialty graphics team is perpetually working to exceed
2.6 million client expectations and deliver stunning work. It’s work that is far more

lbs. of paper purchased involved than one might imagine, often consisting of an initial site visit
and survey before moving ahead with the more hands-on tasks. Plus,
(about 67 tractor trailers)
once the printing is complete, it’s up to the team to complete installs,
which can make it challenging timing-wise to balance with other
1,229 offset print jobs projects in the works.
completed
9,869 digital print jobs According to Martin Kell, director of operations for PS, solid preparation
and a full-team approach are keys to keeping things running smoothly.
completed
“Handling the work that comes through specialty graphics requires
848 specialty graphics lots planning and preparation to ensure that customer expectations
jobs completed
and deadlines are met,” he says. “Balancing production of large installs
with regular work both from the storefront and other means is a
Over 23.6 million fine line. Over the past year, specialty graphics has added staff and

pieces mailed adjusted schedules to now provide 24 hours of production coverage.
This includes Ed Moss on third shift and Lorri Morlan on second.
5,103

lists processed “As with all areas of our business, there is a lot of variability, but maybe
no more so than in specialty graphics, where jobs can range from a
*All statistics were compiled before December. standard pull-up banner to a 3D display with lighting. To make this wide
variety of jobs move through the department efficiently and on time, it
takes a team effort both within the department and from others such as
sales, estimating, planning, account management, and shipping.”
Mailing Staying Busy
Another challenge faced by printers
across the country that YGS has been
well positioned to handle is mailing. With
our own post office allowing us to cut Specialty Graphics
out the middle man, so to speak, we have YGS frequently produces retail anchor signs
been able to push pieces out on sched- for Hershey’s Chocolate World. Typically
ule in a more critical time than ever. designed by Hershey, YGS works to add
extra dimensions and effects to the sig-
“It’s incredibly important,” Mark says. nage by using a variety of material finishes
“The fact that we’re seamless and don’t and depths. These signs are a staple of the
have to wait for the post office to validate Chocolate World retail strategy and are used
things—you should see how crazy it is to pull consumers to these displays offering
in shipping, the amount of staging and new or seasonal items. This strategy is not
loading that is going on. And it’s going unique to Chocolate World; it’s used through-
both ways with the amount of paper out the retail industry and is a potential area
we’re buying.” of growth for YGS specialty graphics.

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