Page 8 - YGS Connect - Winter 2021
P. 8
A/PS
ASSOCIATION
SOL UTIONS
Association Elevation
We’re stepping up our game when it comes to serving our association clients
ur work with associations remains As we continue to listen to our clients and
robust as ever, but as the needs of our assess their needs, we’re exploring additional
O clients change, the nature of our work types of communications, already proving
becomes increasingly diverse. success with microsites, podcasts, additional
newsletters with enhanced features, video
Creating a Content Universe content, and more. We’re very excited to forge
The publication remains a huge benefit ahead and see what the universe has in store.
among association members. But there are
other content vehicles through which mem- Go With the (Work)Flow
bers can receive valuable information. Think Last year, we formed the business man-
of it like a solar system: The publication is agement pod, which included production
the sun, and other pieces such as websites, coordinators (ad collectors) and account
enewsletters, podcasts, email blasts, and coordinators (a new position). The purpose
more revolve around it. That’s where the of this pod was to provide support for all A/PS
newly formed digital communications pod pods and client sales. While production
comes in. coordinators maintained their ad collection
8 WINTER2021
