Page 3 - YGS Connect - Winter 2021

A Letter From the CEO

Continuing on Our Journey of Evolution and Growth

hen we entered 2021 together, solutions to customers who will realize the most
my thoughts were that surely this benefit from their partnership with us and grow
W year had to be better than what together. The target customer for A/PS is either
we all went through in 2020. While COVID- a trade association with publications and events
19 remains a very disruptive virus, many of or a magazine publisher with licensing opportu-
us have learned to be safer, adjust our lives nities. Again, we will implement a focused sales
accordingly, and get back to business. We’ve and marketing strategy to target these types
had a great year together, and our business of customers while continuing to deliver world-
has recovered better than we expected. I class service, quality, and products.
appreciate everyone’s hard work and commit- What is new to us is the launch of a unique
ment to our company. Thank you! brand for our Agency business (marketing,
As we enter 2022, we continue our evolution digital communications, and technology). While
and growth as we fully implement our plans to we have some Agency business today, we are
rebrand our related businesses under The YGS going to implement a strategy to carve out our
Group umbrella. existing business and focus our efforts to get
We will be launching our new brand for more customers. This will require a sales and
Production Solutions (print, digital, specialty, marketing plan that allows us to expand these
and fulfillment) in January, followed by a services to our current customers while aggres-
new website and other supporting assets in sively looking for new ones.
the first half of 2022. Our goal is to promote Some of you might be asking, “Why make
our PS business, target new customers, and these changes—isn’t our business doing well?”
grow together. We will accomplish this with That’s true, but we have reached a point where,
a refined business plan focused on our sales without essential focus on our businesses and
and marketing strategies to ensure we target customers, we cannot achieve our long-range
customers from a variety of verticals. This will goals for growth. Growth allows us to continue to
enable our clients to realize the most benefit invest in our people, technology, and equipment.
from their partnership with our company. We Stay tuned for more to come in the new year.
will, of course, continue to deliver world-class I thank you again. You are what makes YGS a
service, quality, and products. great company. My very best to you and yours
Equally as exciting, we will rebrand for a safe, healthy, and happy holiday season.
Association and Publisher Solutions (design,
content & copy, digital communications, media
sales, events, and content sales & licensing) in
January, with new stand-alone websites and
other assets to follow shortly after. Similar to our
strategy for PS, our goal is to promote our A/PS Jim Kell, CEO

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